lmes Digital

strategy · brand · websites · apps · AI

Who We Are

Built at the intersection of technology, design, and strategy

Elmes Digital started with a simple belief: great products are not just built with code, they are built with understanding. We serve businesses in Kelowna, BC, Waterloo, Ontario and Seattle, Washington.

Shivani Elmes, Founder of Elmes Digital — Shivani Elmes
Founder

After years of working inside companies like Google, Amazon, and BlackBerry, we saw the same pattern over and over again: the best products were not necessarily the most complex. They were the ones that solved real problems, simply and beautifully.

That insight is what shaped Elmes Digital.

Our founder did not come from just one discipline, but from the intersection of many. With a background in Digital Enterprise Management from the University of Toronto, design training from Sheridan College, and an MBA in Marketing from Wilfrid Laurier University, she learned early on that building something great requires more than technical skill. It requires understanding people, design, and how businesses actually grow.

Elmes Digital was built on that idea: to bring together technology, design, and strategy in a way that feels seamless.

Our approach

We are partners in what you are building.

Today, we work with businesses at every stage, from early ideas to growing companies, helping them turn concepts into real, scalable digital products. Whether it is a mobile app, a web platform, or a full digital ecosystem, we approach every project the same way: by asking the right questions first, and building with intention.

We do not see ourselves as just developers or marketers. We see ourselves as partners in what you are building.

What drives us

It is not just about launching something. It is about building something that lasts.

Every product we ship is designed to grow with your business, adapt to your customers, and keep delivering value long after launch day.

Clarity over complexity
Design that earns trust
Systems built to scale
Outcomes you can measure

How Elmes Digital works

Your customer journey, from first insight to measurable growth

We follow a five-step growth system: understand your business, build the strategy, create the plan, activate the right channels, and measure what matters.

Customer & business discovery

Understand

We start by learning your business, your customers, and what actually drives revenue. Interviews, data review, and competitive mapping give us the real picture.

Customer research
Business model review
Competitive landscape

Build your growth strategy

Strategize

We turn insights into a clear positioning and channel strategy: who you serve, what you say, and where growth will come from.

Positioning
Messaging framework
Channel strategy

Create a growth plan

Plan

We map the initiatives, timelines, and milestones that turn strategy into action: campaigns, content, automations, and product improvements.

Growth roadmap
Campaign calendar
Success metrics

Target online channels & apps

Activate

We execute across the channels and platforms that matter: a website built to convert, email marketing that nurtures, automation that keeps everything running, and custom apps that extend your reach.

Website & landing pages
Email marketing
Automation & CRM
Custom apps

Deliver measurable outcomes

Measure

We track the metrics that matter, report clearly, and continuously optimize so every month gets closer to your growth goals.

Performance dashboards
Monthly reporting
Continuous optimization

The outcome

A growth system that keeps working after launch

Every step is connected. Strategy informs the plan. The plan drives channel execution. Execution is measured, learned from, and improved.

Clearer focus

Know exactly who you serve and how to reach them

Better conversions

Website and campaigns built to turn interest into action

Less manual work

Automation handles follow-up, routing, and nurture

Real visibility

See what is working and what to do next

Who we work with

Built for local, service-based, growing, and established businesses

Whether you are launching, scaling, or refining an established business, we help increase bookings, generate leads more consistently, and automate operations with a modern marketing stack.

Increase bookings

Optimize your website, campaigns, and local presence to convert more interest into scheduled business.

Automate operations

Streamline follow-up, CRM flows, and repetitive admin using AI-powered workflows.

Grow local visibility

Improve SEO rankings, Google Maps visibility, and targeted acquisition to reach nearby customers at the right time.

Areas we serve

Marketing, software and app services in Kelowna, Waterloo and Seattle

We work with businesses across the Okanagan, Southern Ontario and the Pacific Northwest, blending local market understanding with senior-level strategy and execution.

British Columbia, Canada

Kelowna

Local SEO, website design, app development and AI automation for Okanagan wineries, farm stands, service businesses and growing brands.

View Kelowna services

Ontario, Canada

Waterloo

Marketing strategy, software development and app development for Waterloo tech founders, professional services and growing businesses.

View Waterloo services

Washington, USA

Seattle

Marketing strategy, software development, custom apps and growth systems for Seattle startups, professional services and established businesses.

View Seattle services

Winery growth

Built for wineries selling experiences, memberships, and bottles

Elmes Digital helps wineries increase tasting room bookings, grow wine club signups, improve local discoverability, and automate customer follow-up.

Why wineries choose us

A connected growth system for your tasting room, club, and site

Wine club funnels and lifecycle email automation
Booking experiences for tastings, events, and hospitality
Search visibility and local acquisition for tourists and repeat visitors

Wine club growth

Retention + nurture

Build subscription funnels, seasonal campaigns, and loyalty touchpoints.

Tour systems

Bookings + reminders

Automate reservations, reminders, and post-visit follow-up.

Local acquisition

SEO + paid traffic

Rank for high-intent winery searches, improve local SEO, and capture visitors searching for tastings nearby.

Winery system outcome

More bookings. Better follow-up. Stronger recurring revenue.

Product · RipeNow

A purpose-built growth platform for farm stands

RipeNow helps farms turn every website visit into a trip to the stand. Update what's ripe from your phone and customers always know what's ready.

What's inside

Everything a farm needs to keep customers informed

One-tap crop status updates: ripe, coming soon, not yet, done
Live widget embeds into any farm website with one line of code
Fewer 'is it ripe yet?' calls and wasted customer trips
Built for farm stands, u-picks and orchards

See RipeNow in action Request info

Product · The Cellar Book

A purpose-built growth platform for wineries

The Cellar Book is our winery operating system: tastings, wine club, and follow-up in one connected experience. Watch a short demo.

What's inside

Everything a winery needs to grow, in one place

Guided tasting room bookings with automated reminders
Wine club member portal with subscription management
Post-visit follow-up and reorder automations
Local SEO and event promotion built in

Request a walkthrough

Clients

Sports league platform + scheduling

View website ↗

Services

A connected set of services, not isolated tactics

Every offering is designed to support the same goal: better acquisition, stronger conversion, and more scalable operations.

Marketing Strategy & Planning

Market research, audience definition, go-to-market strategy, and KPI-driven campaign planning.

Branding & Creative

Logo design, brand identity, messaging, and visual systems that make your business memorable.

SEO & Digital Growth

SEO, local SEO, paid ads, social media, email automation, and content marketing to drive rankings, traffic, and conversions.

Website & App Development

High-converting websites, landing pages, e-commerce experiences, and custom-built applications.

Analytics & Optimization

Performance tracking, A/B testing, dashboards, and continuous optimization.

AI Automation & Custom Solutions

AI workflows, CRM integrations, lead systems, funnels, and custom tools built for scale.

Check out our pricing →

Results

Built to create clarity, momentum, and measurable outcomes

Elmes Digital is designed for businesses that want better execution, not more noise.

“Elmes Digital helped us simplify our marketing, automate follow-up, and create a digital experience that finally matched our brand.”

Elena Martin

Owner, Hospitality Brand

“What stood out was the combination of strategy and execution. We were not handed a plan deck - we got real systems that worked.”

Jordan Lee

Founder, Local Service Business

“They connected the dots across website, lead flow, automation, and reporting so growth became much more predictable.”

Sofia Patel

Head of Growth

Let us work together

Tell us what you are building, how soon you want to start, and what kind of support you need. We will use that to shape the right engagement.

Why clients reach out

A clear starting point for your next project

Whether you need a new website, better lead generation, automation, or a custom app, this page helps us understand your goals before we connect.

Website design and development
Growth marketing and lead generation
CRM, AI, and workflow automation
Custom tools and business apps

Our Process

A structured four-step engagement designed to move from clarity to launch, then into continuous improvement.

Discovery & Strategy

Week 1

We align on business goals, audience, priorities, and the clearest path to growth.

Design & Experience

Weeks 2-3

We shape the website, funnel, and customer journey with strong branding and conversion-first thinking.

Build & Launch

Weeks 3-6

We develop, QA, and launch your system with speed, reliability, and performance in mind.

Optimize & Scale

Ongoing

We measure what works, refine the experience, and layer in automation over time.

Build your next growth system with Elmes Digital.

Let us build the strategy, digital experience, and automation that turns interest into a predictable growth engine.

Book consultation See selected work

Analytics dashboard illustrating a growth system